The visual identity of Niemeyer bridges past and future by building on the site’s rich industrial heritage while allowing room for continuous development. The logo, color palette, and typography are inspired by recognizable elements from the past, reinterpreted within a flexible and contemporary design system. This adaptability ensures that every expression remains distinctive while conveying a sense of openness and constant evolution, reflecting Niemeyer as an open urban district where history, innovation, and diversity come together.