For Hip Hop Is, we worked with Groninger Museum to translate the energy, history and visual language of hip hop into the exhibition space. A culture with a legacy that reaches far beyond music, shaping art, fashion and contemporary visual culture.

Bringing together works by artists including Martha Cooper, Rammellzee, Arthur Jafa and Dana Lixenberg, the exhibition traces hip hop from its early days to its lasting global influence. Our role was to develop the art direction and exhibition design, creating a visual framework that connects these different voices, eras and expressions while staying true to the culture at its core.

European Design Award – Silver